Interesting tack from Primark in their response to the recent 'revelation' of their use of child labour.
Rather than agree to any interviews with Panorama for their programme on the subject - through fear of bias - Primark instead set up a micro site to speak to comsumers 'directly'.
According to PRWeek "A journalist was brought in to put unscripted questions to Primark director Breege O'Donoghue and the footage was posted on its site at 9pm on Monday, the same time as the BBC documentary was screened."
http://www.prweek.com/uk/news/article/822908/Primark-uses-web-counter-BBC/?DCMP=EMC-DailyNews
So was this smart handling of such a delicate issue? Or just a cowardly move by an organisation that clearly knew they were in the wrong...?
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2 comments:
Probably makes sense, I can't see them getting an easy deal from panorama.
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