Good coverage for just £74!

Not quite the PR campaign you might expect to be pushing but this Chinese Hotel has been trying a few shortcuts:

http://uk.reuters.com/article/oddlyEnoughNews/idUKPEK13804520080623?feedType=nl&feedName=ukmorningdigest

“The Gehua New Century Hotel, which describes itself as "China's first five-star hotel with a media-cultural theme", has promised journalists up to 1,000 yuan (74 pounds) for articles about it.”

Admittedly it doesn’t say the articles have to be positive, so perhaps you can make your £74 and be ‘honest’. The Bluewood team has media trained delegates from certain foreign nations before who felt this was the way to get things done with the media, but we don't really recommend you try it in the UK!