Even the Spooks are now, openly, taking part in the media relations ‘game’. According to the BBC today… “Mr Evans, the current director general of MI5, is clearly more comfortable engaging with the outside world than some of his predecessors were, happy even to let some journalists into the inner sanctum of Thames House, MI5's headquarters.”
The reality is that even those traditionally closed doors are now seeing the value of the media to communicate messages. Not taking part is no longer an option!
Read the full story here: http://news.bbc.co.uk/1/hi/uk/7815435.stm
Wednesday 7 January 2009
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