The latest phone-in scandal has hit ITV with resignations and confessions that up to £35m was spent by the public; calling competitions they could never win.
This story seems to keep on growing and we wonder who will be in the spotlight next. But have we really seen any decent handling of this crisis?
When you hear that the swindles had been going on for ages and that the companies in question were making millions of the back of it, it's very hard to be forgiving; however the crisis was handled.
The initial response from the service provider behind GMTV was that the allegations were nonsense (they probably should have got some PR advice before making this comment). But we have now had some apologies and one heavy-weight resignation. Telling the truth during a crisis is always recommended but sometimes it's just too late.
Can't say I'll be calling GMTV any time soon...
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1 comment:
I wish I could set up a phone line.
No, I didn't say that!
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