I read that Rod Stewart had offered advice to Sir Paul McCartney about how to handle the media and couldn't resist hearing what he said. His words of wisdom were a little disappointing; "don't read the papers". Luckily Rod isn't one of Bluewood’s trainers. Our experts will show you that there are a few better ways to deal with the press and make the most of your media relationships!
Listen to Rod's advice: http://news.sky.com/skynews/video/videoplayer/0,,31100-stewart_261006_0800,00.html
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