Showing posts with label whispa. Show all posts
Showing posts with label whispa. Show all posts

Tuesday, 21 August 2007

Online Whispas

If you were in any doubt about the power of bloggers and online campaigners then look no further than this story:
http://news.sky.com/skynews/article/0,,30100-1280368,00.html
Due to online pressure the Whispa bar is making a comeback. People have been signing online petitions and starting groups on Facebook (Bluewood is still wondering if it should have a page – suggestions welcome!) to demand that the classic Whispa bar comes back to our shelves. I think this is great, not only did I quite like Whispa bars but if the online community can bring back chocolate bars what can’t we do?
Cadbury’s is probably pretty sensible about keeping an eye on the online forums, partly because of their target audience but also because of their recent crises but this shows that some corporates really do take the online community seriously.
So what next? What else should we bring back? Or perhaps more importantly get rid of?