As always there have been a few stories this week that have promoted products/companies/stars for less than positive reasons (e.g. Sting being sued for sexual discrimination, Asda stopped from selling the new Harry Potter book or Kenmare Resources and their 'naked Director' scandal) so I'm curious...is all publicity is really good for you?
It might look like Asda wouldn't come out of this too well, except for the spin which says the real reason they aren't allowed to sell the book is because they were going to put too low a price on it (i.e. the positive message for us=Asda is cheaper than the competition).
And Sting; it can't do you any good to be found guilty of discrimination but the last thing the star would want is for record sales to drop because he been forgotten.
As for Kenmare; who knows maybe some investor who hadn’t heard of them will have a look at their website and think their shares are worth a punt.
Can't say I am convinced about all publicity being good for you but if even the bad stories remind us that a star/company/product are out there then that can't be all bad.
Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts
Wednesday, 18 July 2007
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